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Most of you will have seen the exciting news that we’re soon kicking off a crowdfund campaign. We wanted to give you a little more insight into why we’re crowdfunding, what the future holds for Brewser, and why now is the right time to hop aboard.
First, a quick look at what Brewser is, and where it’s come since launching in November 2021. What we’ve built is a platform that connects independent breweries directly with people who want to drink their beer. Existing beer subscriptions bought beer in bulk, brought it to a warehouse, packed it up into mixed cases, and sent it on its way. Small producers either couldn’t, or couldn’t afford to brew beer on the scale required, and consumers had little choice and weren’t getting the very best beers.
Our thinking was simple. Take away those intermediary costs, and we could afford to pay breweries more for their beer, who in turn would provide their best beer, to consumers who had choice and flexibility like never before.
And so, fast forward 2-and-a-bit years, and we have a beer subscription that features over 100 of the best rated beer and cider producers from the UK and beyond, has onboarded over 7000 customers, and has an industry leading retention rate of 48% over 24 months.
That all sounds great, doesn’t it? So, why the need for a crowdfund?
We’ve achieved all of the above on very little investment. We’ve been lucky to receive angel investment from prominent industry leaders, such as Founders of Craft Gin Club and Naked Wines, as well as members of the Sainsbury and Guinness families. However, while we want to maintain our prudent approach, we’re ready to take Brewser to the next level – and we want to involve the incredible community we’ve built over the last two years.
Up to now, Brewser has been a craft beer and cider subscription service. The future will see Brewser evolve into an even more diverse and flexible marketplace. We want to give breweries, cideries and other types of independent producers even more ownership of their offerings, and consumers even more flexibility in terms of what, and how they purchase.
To execute on that vision, we need to do three things:
- Grow our user base. The value of any marketplace or platform depends on the number and quality of buyers and sellers using it. Using Brewser as a vehicle, we want to bring more people into the craft beer and cider space, from the UK and overseas, and we want to further bolster the number and type of vendor available on Brewser.
- Evolve our tech. Our technology is already highly scalable and flexible, but to thrive in its future state, we need to improve the UX and the flexibility of the platform to deal with the scale and reach of our future marketplace.
- Expand our team. Up to very recently, we’ve been operating with just two employees – founders Olly and Lewis. We’re welcoming our first external hire – Ash – to the team in Feb24, but we need to further increase our capabilities in marketing, customer experience and tech, to be successful going forward.
This is the most exciting inflexion point in our journey so far. Off the back of this crowdfund, we’re targeting significant growth in the next 3 years, whilst staying true to what we set out to achieve in the first place. Pioneering the marketplace for craft beer and cider not only provides a huge opportunity for Brewser and its investors, but also to all the independent producers we work with.
Now’s the perfect time to join our mission. Register for priority access here.
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This blog has been approved by Seedrs Limited on 09/02/24 and is written by Brewser. Seedrs Limited is authorised and regulated by the Financial Conduct Authority. Seedrs Limited is a limited company, registered in England and Wales (No. 06848016), with registered office at Stylus Building, 112-116 Old Street, London, England, EC1V 9BG.