The People Behind: Wilderness Brewery

Written by

Brewser

About Wilderness, brewers of interesting but approachable beer.

Hi – we’re James and Helen, and we run Wilderness. We’re totally independent, have no investors, it genuinely is just us in the company. While that has downsides, we get to run the business exactly as we want. For us, that involves being totally open and honest about what we’re doing, supporting progressive causes and working to minimise our environmental impact.

We make modern interpretations of traditional European beer styles. Most of our beer is aged and soured in our library of oak wine barrels, with mixed cultures of yeast and bacteria. The aim is to make interesting but approachable beer, so while the majority of our beer might be wild, we’re still reaching for balanced and accessible flavour profiles.

The brewery is located in a beautiful part of the world, wonderful (wet) mid Wales, and we have a small orchard up in the hills close to the England/Wales border which we use both as a source of fruit, but also for wild yeast and bacteria used in some our our wilder, spontaneously fermented beers – like our Perennial. 

It’s been a really eventful five or so years since we released our first beers. We’ve been nominated for (and won) some amazing awards (New Brewery of the Year, Brewer of the Year), and you can find our beers in venues ranging from old school locals to Michelin starred restaurants.

Since 2023 we’ve been working with Sophie Potter on our label and clip designs. Sophie is a Cardiff based artist, whose focus is typically on florals and botanicals which fits perfectly for us and even our previous designs. It was really important to us to find something that could translate the work we’re trying to produce for customers looking at a shelf of beer, or a line of taps. Our approach to beer is very soft, not rushed, and considered. We’re tending to our barrel store in the way that someone might tend to their garden. The working relationship we’ve built with Sophie is very representative of the working relationship between the art itself, and our beer. We’re very lucky to get to work with Sophie.  


We also love to collaborate with producers who we enjoy spending time with, we’ve made a lot of friends since we started, and this year alone we have products being released with Pastore, Balance, Ross Cider, Welsh Mountain Cider, BeerMoth, and more. We don’t just collaborate with drinks producers or bars, this year we are releasing a beer with Little Woodbatch who are regenerative growers local to us. Building, and fostering community with like-minded people is part of the work that means the most to us. 

We’ve had some really lovely feedback about our beers from Brewser customers over the last couple of years, and we’re excited to share our latest box with a whole new group!