Towards the end of 2023, we recognised that we needed to make some changes to Brewser to keep growing the business in a way that worked for everyone involved. Those changes include evolving our tech and our team, to make our marketing more effective and efficient. Making such changes costs money, as does the growing itself. We also recognised that we had built an incredible community of people, including both brewers and drinkers. So, we decided to offer up the opportunity for that community to invest in Brewser, and become an owner in a unique business within the world of beer.

In any case, crowdfunding is easy, right? Wrong. Anyone who’s run a crowdfund will tell you it’s by no means easy. Especially in today’s economic climate. First, there’s choosing the right platform to work with, and there are bunch of options that all have slightly different propositions. We chose Seedrs because their team and their investor community impressed us – we believed we’d be most successful with them. Just as we put a lot of trust in Seedrs, they also put a lot of trust in us. As a business, you must go to great lengths to prove that you’re legitimate and are going to be a wise investment for the platform’s investor community. It took a lot of time and effort, but it was equally a useful exercise for us as a team to reflect and analyse where we’re at as a business, and more importantly, where we’re going. Then there’s the material you need to create for communications, marketing a pre-registration campaign, gathering feedback, adjusting your communications, marketing the actual campaign, answering a whole variety of questions, having calls with prospective investors, and doing everything you can to keep the campaign on track to hit its target. It’s a lot, and it’s fun, but it’s not easy.

With our campaign now closed, and the legalities drawing to a close, we are proud to say that we secured a little over £190k of investment, from over 160 investors (well above the £150k target!). It makes all that effort and stress so worth it, and really validates that we’re building an epic and trustworthy business. What validates things further for us, is the incredible diversity of investors that are now a part of Brewser. It feels very special that many of our own customers, partners and people who have no previous association with us have seen and invested in the potential of what Brewser can be. Especially in the tough times we’re in now, we are humbled and grateful to everyone who’s put their own money into Brewser, regardless of the amount.

So, with the funding round now wrapping up we can start to execute on some of our plans. It will always remain critical to us that we grow Brewser in a way that works for our customers, the breweries we work with, and those invested in the business. So, we are beginning to run some tests on how we can expand into a broader market of people, and get more people enjoying beer from the producers we work with. This involves different methods of marketing, and different onboarding flows once people reach the site. We also want to bring more marketing expertise into the team, and we’re in early discussions with some folk we think would be a great fit. Finally, we want to make Brewser even more flexible for our customers and partners, and that primarly comes down to evolving our tech to make that happen.

We’ve got a lot of work ahead of us, but this crowdfund has given us the fuel and confidence we need to get it done. We would like to offer a huge thank you to everyone who’s shown us support prior to and during the crowdfund, and we’re looking forward to the onward journey together!

Disclaimer: Don’t invest unless you’re prepared to lose all the money you invest. This is a high risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more.

Most of you will have seen the exciting news that we’re soon kicking off a crowdfund campaign. We wanted to give you a little more insight into why we’re crowdfunding, what the future holds for Brewser, and why now is the right time to hop aboard.

First, a quick look at what Brewser is, and where it’s come since launching in November 2021. What we’ve built is a platform that connects independent breweries directly with people who want to drink their beer. Existing beer subscriptions bought beer in bulk, brought it to a warehouse, packed it up into mixed cases, and sent it on its way. Small producers either couldn’t, or couldn’t afford to brew beer on the scale required, and consumers had little choice and weren’t getting the very best beers.

Our thinking was simple. Take away those intermediary costs, and we could afford to pay breweries more for their beer, who in turn would provide their best beer, to consumers who had choice and flexibility like never before.

And so, fast forward 2-and-a-bit years, and we have a beer subscription that features over 100 of the best rated beer and cider producers from the UK and beyond, has onboarded over 7000 customers, and has an industry leading retention rate of 48% over 24 months.

That all sounds great, doesn’t it? So, why the need for a crowdfund?

We’ve achieved all of the above on very little investment. We’ve been lucky to receive angel investment from prominent industry leaders, such as Founders of Craft Gin Club and Naked Wines, as well as members of the Sainsbury and Guinness families. However, while we want to maintain our prudent approach, we’re ready to take Brewser to the next level – and we want to involve the incredible community we’ve built over the last two years.

Up to now, Brewser has been a craft beer and cider subscription service. The future will see Brewser evolve into an even more diverse and flexible marketplace. We want to give breweries, cideries and other types of independent producers even more ownership of their offerings, and consumers even more flexibility in terms of what, and how they purchase.

To execute on that vision, we need to do three things:

  1. Grow our user base. The value of any marketplace or platform depends on the number and quality of buyers and sellers using it. Using Brewser as a vehicle, we want to bring more people into the craft beer and cider space, from the UK and overseas, and we want to further bolster the number and type of vendor available on Brewser.
  2. Evolve our tech. Our technology is already highly scalable and flexible, but to thrive in its future state, we need to improve the UX and the flexibility of the platform to deal with the scale and reach of our future marketplace.
  3. Expand our team. Up to very recently, we’ve been operating with just two employees – founders Olly and Lewis. We’re welcoming our first external hire – Ash – to the team in Feb24, but we need to further increase our capabilities in marketing, customer experience and tech, to be successful going forward.

This is the most exciting inflexion point in our journey so far. Off the back of this crowdfund, we’re targeting significant growth in the next 3 years, whilst staying true to what we set out to achieve in the first place. Pioneering the marketplace for craft beer and cider not only provides a huge opportunity for Brewser and its investors, but also to all the independent producers we work with.

Now’s the perfect time to join our mission. Register for priority access here.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future. No communications about any campaigns on Seedrs you receive from Seedrs or the fundraising business, through email or any other medium, should be construed as an investment recommendation.

This blog has been approved by Seedrs Limited on 09/02/24 and is written by Brewser. Seedrs Limited is authorised and regulated by the Financial Conduct Authority. Seedrs Limited is a limited company, registered in England and Wales (No. 06848016), with registered office at Stylus Building, 112-116 Old Street, London, England, EC1V 9BG.