The Return of ProjectX

Written by

Lewis R.

Introducing ProjectX: 2024

At Brewser, we believe that the best things in life come from collaboration, creativity, and a good dose of fun. That’s why we’re beyond excited to announce the return of ProjectX for 2024!

For those who missed out last year, ProjectX is more than just a box of beer. It’s a celebration of the UK’s vibrant craft beer scene and a testament to what happens when passionate brewers come together to create something truly special. This year, we’ve once again partnered with twelve of the best independent breweries in the UK to bring you six outrageously good beers. But that’s not all—we’re taking it to the next level with the incredible artistic talents of Tom Moore (the man behind New Bristol’s can art), who’s designed a whole new set of can labels to match the imaginative brews inside.

A sneak peek at one of the designs for this year…

What’s New for 2024?

This year’s theme celebrates “The Fun Side of Space Exploration”. Picture it: the boldness of the space race, but with a cheeky twist. Each beer in the box comes with its own lighthearted, out-of-this-world story—whether it’s an ode to a mischief-making astronaut or a quirky spin on an iconic space mission. Expect the unexpected! Our branding has always been linked to the act of beer exploration, and so this theme to accompany our biggest project of the year seemed just perfect!

Tom has outdone himself with stunning artwork that brings these space stories to life. Each label is a masterpiece in its own right, perfectly capturing the playful essence of both the beer inside and the theme as a whole.

Last year’s line-up was immense, and we cannot wait to announce this year’s!

Why ProjectX?

At its core, ProjectX is about celebrating collaboration. The craft beer industry thrives when brewers work together, exchanging ideas and experimenting with new techniques. This box of six brews represents the very best of that collaboration, crafted by and for the people who live and breathe craft beer. We toyed with the idea of a beer advent calendar, but instead we wanted to focus on the beers and breweries without the gimmicks, and give our community something truly unique and special.

And that’s the other thing that ProjectX celebrates – community. The UK craft beer scene is one of the most exciting in the world, and ProjectX highlights the innovation, passion, and creativity that define it. Whether you’re a seasoned craft beer expert, or just getting started on your beer journey, this box is for you.

Mark Your Calendars!

The wait is almost over — ProjectX goes on sale next week, and trust us, you’re going to want to get your hands on one of these boxes before they’re gone. Last year, ProjectX completely sold out, and with the buzz already building around this year’s theme, we expect these boxes to fly off the (virtual) shelves even faster.

Get ready for an epic journey into the world of craft beer and space exploration.